Super Bowl 50: Snack & Ads

This is the first year I’ve actually known what the Super Bowl number was because they cut the Roman numerals… “L” just isn’t impressive under “Super Bowl.”

Someone asked me who I was rooting for, the Panthers, Broncos or Snacks & Ads. I had to pick “snacks & ads” because I spent the evening on Twitter commenting on the ads. Here’s my quick rundown…

The Super Bowel

I was surprised to see the Pharma ads, which leaned very heavily toward the bowel end of the industry with the OIC and Xifaxan.

The Expected Continue reading

Twitter Bowl

One of my favorite days of the year on Twitter is Super Bowl Sunday. A bunch of commercial watchers tweet the brand bowl, some of us are clearly marcom folks and others are not. I tweeted last night with the #brandbowl  hashtag but there were so many hashtags floating around that I have to plead: Can we just pick one?

Instead of running down some commercials as I have in the past, I have some observations on the social media side.

1. I thought the hashtagged commercials had disappeared… then sometime during the second quarter the hashtags returned. Aside from the #EsuranceSave30, how many of the hashtags were really used? And what is with the changing hashtag for CarMax? #slowclap to #slowbark? If it was an attempt at getting something animal in, I’m not sure it was terribly successful.

2. People who want to act like they have authority to comment on the ads should probably watch the ads and tweet the right brand when they praise or criticize them. I saw a lot of car company names used interchangeably.

3. I noticed that a lot of brands still don’t *get* social media, the internet and human behavior in general. For example, hashtags don’t have spaces and if you have to the audience to make you viral, you’re doing it wrong. 

Brands

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Friday Five Stuff

Sometimes I just look at the blank new post editor and think: I’ve got nothing.

Thankfully it’s Friday and I fall back to the five things that I want to chat briefly about. I may think I’ve got nothing, but I’ve got some stuff.

1. I must share this… I see a variation of this every morning when I leave for work. They are in the same place at the same time. After terrorizing or loving (depending on the day) my feet while I get ready for work, they retire to the duck pillow to watch me leave out the window. This is why we adopted two cats instead of one. They have each other when we aren’t home. Continue reading

Horses, Cookies and Patriotism

Horses

Way long before my first sip of beer… before I even knew what beer was, Budweiser made me want a horse. Like many little girls, I loved horses. Every year during the Super Bowl that Budweiser features a spot with at least one Clydesdale, I got back to my childhood.

(This year, I may have been enjoying a Yuengling Light during that spot however…)

Patriotism

Chrysler has turned things around in the past few years (I guess since I stopped working for one of their dealers). They consistently produce half time spots that make you stop whatever you’re doing or saying and listen. The Jeep spot this year was no different. The heart-felt message was not about selling Jeeps, it was about promoting what Chrysler supports. (If you don’t know, Chrysler, Dodge and Jeep are the same company.)

When I saw the Jeep-USO ad, I consulted the internet to see what types of support the company gives the USO and came across Operation Safe Return as well as other community service efforts. People online talked about the ad being inappropriate or misplaced money, but honestly, it was one of the few commercials that gave you something to hold onto when it was done. Likewise the God Made a Farmer Dodge Ram spot also made you stop, listen and appreciate. Continue reading

Super Bowl 2012

Again this year, we ordered pizza and settled in with some friends to watch the game and the commercials (probably with equal anticipation for both).

It’s not uncommon for products to be “released” in a Super Bowl ad. This year, Bud Light Platinum was announced in a couple of pretty cool commercials (one of which was the very first Super Bowl commercial).

But now I have to back up.

On Friday before the Super Bowl, we went out to dinner at the Winking Lizard with some friends. We were enjoying good food, drinks and company in the crowded restaurant when I see someone walk by with a blue beer bottle and a label that wasn’t visible. Most beer bottles are brown, green or clear, I have never seen a blue glass bottle before. Since the Lizard is known for its world tour of beer and massive selection I assumed it was some really unique brew. Being a little more in tune with the world of beer, I asked Brad what type of beer comes in a blue bottle.

“I think it’s the new Bud Light,” he said. Bud Light is too common to come in a blue bottle, I thought. Then he ordered one and it arrived at the table in the pretty blue bottle.

The commercials

Last year I picked a favorite commercial. I really don’t have one this year. But I do have to say that Chrysler has now two years in a row produced a commercial that makes viewers shut up and listen. They also didn’t market a car this year, like they did with the 200 last year. They are still selling Detroit though. Also, I thought it was interesting that Chrysler is working to promote all of its products at once. Not a lot of people actually know that Ram trucks, Dodge, Jeep and Chrysler are all Chrysler products.

I also kind of liked the Teleflora commercial. I’m sure that Adriana Lima accomplished exactly what the producers wanted. The attention of every man watching. But the message was something that most women watching wanted their guys to hear. Send. Flowers.

As usual, I cringed at some of the ads. Also as usual, I hated the GoDaddy commercials. When will that company change stop promoting itself as a purveyor of sex? Of the two members of my household (myself and my husband) I am more likely to purchase a domain name (and potentially the other things that Go Daddy might sell, but I’ve never bothered to find out because I have no desire to give that company money) and if I were to reach the buying stage, Go Daddy wouldn’t have made my list. Maybe next year, they should surprise everyone and have a feminist write and produce their commercials.

Your thoughts?

You can view the commercials here.