One of my favorite days of the year on Twitter is Super Bowl Sunday. A bunch of commercial watchers tweet the brand bowl, some of us are clearly marcom folks and others are not. I tweeted last night with the #brandbowl hashtag but there were so many hashtags floating around that I have to plead: Can we just pick one?
Instead of running down some commercials as I have in the past, I have some observations on the social media side.
1. I thought the hashtagged commercials had disappeared… then sometime during the second quarter the hashtags returned. Aside from the #EsuranceSave30, how many of the hashtags were really used? And what is with the changing hashtag for CarMax? #slowclap to #slowbark? If it was an attempt at getting something animal in, I’m not sure it was terribly successful.
2. People who want to act like they have authority to comment on the ads should probably watch the ads and tweet the right brand when they praise or criticize them. I saw a lot of car company names used interchangeably.
3. I noticed that a lot of brands still don’t *get* social media, the internet and human behavior in general. For example, hashtags don’t have spaces and if you have to the audience to make you viral, you’re doing it wrong.