Twitter Bowl

One of my favorite days of the year on Twitter is Super Bowl Sunday. A bunch of commercial watchers tweet the brand bowl, some of us are clearly marcom folks and others are not. I tweeted last night with the #brandbowl  hashtag but there were so many hashtags floating around that I have to plead: Can we just pick one?

Instead of running down some commercials as I have in the past, I have some observations on the social media side.

1. I thought the hashtagged commercials had disappeared… then sometime during the second quarter the hashtags returned. Aside from the #EsuranceSave30, how many of the hashtags were really used? And what is with the changing hashtag for CarMax? #slowclap to #slowbark? If it was an attempt at getting something animal in, I’m not sure it was terribly successful.

2. People who want to act like they have authority to comment on the ads should probably watch the ads and tweet the right brand when they praise or criticize them. I saw a lot of car company names used interchangeably.

3. I noticed that a lot of brands still don’t *get* social media, the internet and human behavior in general. For example, hashtags don’t have spaces and if you have to the audience to make you viral, you’re doing it wrong. 

Brands

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Horses, Cookies and Patriotism

Horses

Way long before my first sip of beer… before I even knew what beer was, Budweiser made me want a horse. Like many little girls, I loved horses. Every year during the Super Bowl that Budweiser features a spot with at least one Clydesdale, I got back to my childhood.

(This year, I may have been enjoying a Yuengling Light during that spot however…)

Patriotism

Chrysler has turned things around in the past few years (I guess since I stopped working for one of their dealers). They consistently produce half time spots that make you stop whatever you’re doing or saying and listen. The Jeep spot this year was no different. The heart-felt message was not about selling Jeeps, it was about promoting what Chrysler supports. (If you don’t know, Chrysler, Dodge and Jeep are the same company.)

When I saw the Jeep-USO ad, I consulted the internet to see what types of support the company gives the USO and came across Operation Safe Return as well as other community service efforts. People online talked about the ad being inappropriate or misplaced money, but honestly, it was one of the few commercials that gave you something to hold onto when it was done. Likewise the God Made a Farmer Dodge Ram spot also made you stop, listen and appreciate. Continue reading