Guest Blog: How Social Media Opens Jennifer’s World

My former classmate Jennifer asked if I would let her share a guest blog post. It’s nice to get a peek into the mind of another social media enthusiast and coffee lover. Without further ado, meet Jennifer.

JenniferI’m Jennifer: amateur writer, Facebook junkie, comic enthusiast, and never without something to read in arm’s reach. I drink way too much coffee. I’m engaged to the best man I’ve had the luck of meeting, Josh, and am headed back to school for a degree in Organization Communication and Public Relations. We’re shacked up in a little bungalow in Canton with our four cats. 

There’s no question that technology has expanded our horizons far beyond what they were even five years ago. Our access to news and information is unprecedented and vast, and I use the internet for these reasons as much as the next person. For me, however, the most valuable resource that technology has to offer is the myriad of ways I can explore my world through social media. After all, I’ve always been able to find information on, for example, the lifespan of a fruit fly.

I just had to work a little harder to get it. I’ve always had TV news networks, they were just not quite as current as the information I can get now. What is different is my ability to connect.

See, I have fairly severe social anxiety. At its best, it’s a little inconvenient but I can work past it pretty easily. At its worst, it’s debilitating and the mere thought of going out to meet a friend for coffee or picking up a phone can give me a full-blown panic attack. With the evolution of social media and the way it’s increasingly entwined with nearly everyone and everything out there my options for being involved and interacting with the world around me have broadened significantly.

The most used apps on my phone? Facebook. Twitter. Instagram. Pinterest. Tumblr. Continue reading

An Anniversary and a Facebook Page

Before I tell you my news about Facebook, I need to tell you why today is special…

Seven Years

Today marks seven years that Brad and I have been the couple known as “Brad and Rachel.” More or less, it’s been seven years since Brad told me that we’re humans.

Us in Cleveland in 2008. Long before we knew we’d get married and move here.

 

We don’t celebrate our dating anniversary specifically anymore, but I feel that it’s important to acknowledge that our relationship started long before we got married. Because of the way our life together played out, we dated for a long time and were engaged for a long time before we actually tied the knot and just because we’re Mr. and Mrs. now those years shouldn’t be forgotten.

Facebook

Like

It’s kind of a policy of mine to only be Facebook friends with people who I really know offline. Although I consider many people from the internet my friends, it’s just a personal preference.

After connecting with many blogs on Facebook and seeing how people connect with bloggers on that platform, I’ve decided that it’s about time that ProbablyRachel.com had its own Facebook page. Continue reading

Friday Five: Pondering

Things I’ve been thinking about lately… maybe you have some input to share?

  1.  Should I make a Facebook page for my blog? I feel like a lot of blogs have Facebook pages and I wonder if it would be worth it for mine. If you have a Facebook page for your blog, does it help? Did you notice a difference after adding the page? If you just read, would you want to be a Facebook fan of Probably Rachel?
  2. Is it possible to fracture something by sneezing too hard? Like a rib or your sternum? I definitely inherited my dad’s strong sneezes. He used to forgo the tissues and sneeze into a paper towel since he sneezed so hard. I don’t have horrible allergies so I don’t sneeze a lot, but when I do, it’s intense. I’ve bashed my need on the bottom of my desk because sneezing is apparently a whole-body thing.
  3. Where are the strange plants coming from? I recently noticed a light pink petunia in the old play area in our back yard (that has a bright future as a patio some day). There was also what looked like some long grass growing up between the house and back sidewalk, when I pulled it, I discovered it was a chive plant. I’m seriously confused… these things weren’t there last year when we moved in.

    This is a petunia, right?

  4. Why do the best project ideas pop into my head when I’m elbows-deep in another project? I’ve been working on a kind of complicated refashion for awhile. I’ve made and remade it a few times and not been happy with the progress. In the meantime, I’ve had some fantastic ideas for other things, so now I have this quandary… do I put the existing project aside and pick up another or do I trudge trough the existing project and just get it done?
  5. Of course… What happened to customer service?

What’s on your mind lately?

 

How to lose fans and allienate supporters

Lately some sort of flu is going around the social media community that ticks me off. It causes community managers (or the intern or volunteer people put in charge of Facebook and Twitter) to host a giveaway and announce that the X number liker or follower will win a prize. I have been know to unlike and unfollow brands that do this.

Seriously?

You want to get more supporters and gain a larger social audience… I follow you so far. But giving away a gift card to the 2,000th (or whatever) person who likes your page, follows you, etc. is a slap in the face from those who have been with you from the beginning… you know before you started giving away free stuff?

Follower/fan drives, can be an effective way to get more visibility online… but not at the expense of losing the people who actually stand behind your brand.

So shift your focus off the exact numerical “supporter” and instead do a drawing… the fair way, that your supporters can all get excited about.

Your message should be, “We’re excited to reach X number of fans/followers soon. Once we hit X number, we’ll draw the name of one (or more!) of our supporters to win a prize!”

It seems so incredibly simple and fair to me.

Don’t forget to say thanks to the people who make (or break) your brand online.

Who out there is doing this well?

Ask and you shall receive

I love getting mail (even if the mail doesn’t love me). I also know that I’m not alone in liking free stuff.

The Stuff

On two separate occasions, I signed up on Facebook pages to receive something free.

Mio released two new flavors: lemonade and blueberry lemonade. Already being a Mio user, I got excited when they let Facebook fans request to try a “sample” of one of the flavors. I  requested a blueberry lemonade. Six to ten days later, I had a full-size blueberry lemonade in the mailbox.20120501-084807.jpg

Target (or maybe it was Target Style) allowed their Facebook fans to request a free beauty bag with product samples. I jumped on the opportunity to try some different skincare problems and get some bonus coupons. When my Target beauty bag arrived, it was better than I had expected! The bag alone was worth the time spent submitted my request. Continue reading