An Anniversary and a Facebook Page

Before I tell you my news about Facebook, I need to tell you why today is special…

Seven Years

Today marks seven years that Brad and I have been the couple known as “Brad and Rachel.” More or less, it’s been seven years since Brad told me that we’re humans.

Us in Cleveland in 2008. Long before we knew we’d get married and move here.

 

We don’t celebrate our dating anniversary specifically anymore, but I feel that it’s important to acknowledge that our relationship started long before we got married. Because of the way our life together played out, we dated for a long time and were engaged for a long time before we actually tied the knot and just because we’re Mr. and Mrs. now those years shouldn’t be forgotten.

Facebook

Like

It’s kind of a policy of mine to only be Facebook friends with people who I really know offline. Although I consider many people from the internet my friends, it’s just a personal preference.

After connecting with many blogs on Facebook and seeing how people connect with bloggers on that platform, I’ve decided that it’s about time that ProbablyRachel.com had its own Facebook page. Continue reading

How to lose fans and allienate supporters

Lately some sort of flu is going around the social media community that ticks me off. It causes community managers (or the intern or volunteer people put in charge of Facebook and Twitter) to host a giveaway and announce that the X number liker or follower will win a prize. I have been know to unlike and unfollow brands that do this.

Seriously?

You want to get more supporters and gain a larger social audience… I follow you so far. But giving away a gift card to the 2,000th (or whatever) person who likes your page, follows you, etc. is a slap in the face from those who have been with you from the beginning… you know before you started giving away free stuff?

Follower/fan drives, can be an effective way to get more visibility online… but not at the expense of losing the people who actually stand behind your brand.

So shift your focus off the exact numerical “supporter” and instead do a drawing… the fair way, that your supporters can all get excited about.

Your message should be, “We’re excited to reach X number of fans/followers soon. Once we hit X number, we’ll draw the name of one (or more!) of our supporters to win a prize!”

It seems so incredibly simple and fair to me.

Don’t forget to say thanks to the people who make (or break) your brand online.

Who out there is doing this well?

Ask and you shall receive

I love getting mail (even if the mail doesn’t love me). I also know that I’m not alone in liking free stuff.

The Stuff

On two separate occasions, I signed up on Facebook pages to receive something free.

Mio released two new flavors: lemonade and blueberry lemonade. Already being a Mio user, I got excited when they let Facebook fans request to try a “sample” of one of the flavors. I  requested a blueberry lemonade. Six to ten days later, I had a full-size blueberry lemonade in the mailbox.20120501-084807.jpg

Target (or maybe it was Target Style) allowed their Facebook fans to request a free beauty bag with product samples. I jumped on the opportunity to try some different skincare problems and get some bonus coupons. When my Target beauty bag arrived, it was better than I had expected! The bag alone was worth the time spent submitted my request. Continue reading

Let’s Talk Timeline

For as addicted to Facebook as people seem to be, there’s a lot of confusion about Facebook Timeline. I was really intrigued and prepared for Timeline to roll out in September and then was sorely disappointed when rollout day came and went and there was no new Facebook! Come to find out it was delayed due to a lawsuit.

I’ve been using Timeline personally since around Christmas. Now, I have about half of the pages that I operate for my clients switched over and the progress feels good.

If you didn’t hear, Timeline for pages was released on Leap Day and on March 30th, every page will be on Timeline.

Why I like Timeline:

  • It looks clean
  • Cover photos are awesome (awkwardly sized, but awesome)
  • I can make things as big or small of a deal as I want
  • I can actually find those posts I vaguely remember from a couple of months ago
  • There’s no longer a need to make a scrapbook… Facebook did it for me

Our wedding photographer offered to make us a cover photo. Isn’t that cool?

Maybe I like this stuff because social media is a massive significant part of my job as a public relations professional, but I just don’t see the point in avoiding Facebook changes. I’d rather be an early-adopter and get it figured out before my friends or clients need help.

Change is change. Continue reading

Birthday Thursday

I’m celebrating my first post-college birthday today. (Which means it’s my first birthday in a few years that I haven’t been on spring break.)

While I’m enjoying my low carb chocolate cupcake, enjoy some of my morning Timeline entertainment.

Obviously, Bradley is my husband. Mark is one of our former professors, and the only professor who had us in two classes that we took together.